By Anushree Singh Imagine spending a significant amount of money on an outfit for a wedding, graduation, or special event, only for it to sit untouched in your wardrobe afterward. In an era where social media encourages fresh looks for every occasion, many consumers are questioning whether ownership is always

by Joohyun Oh What Sustainability Means Sustainability is more than a trend, it is a responsibility. According to myclimate.org, it involves using the Earth’s limited resources such as raw materials, energy, and human labour responsibly, ensuring they can be maintained over time rather than being used up. At its core, sustainability

By Pamela Vanessa Meixueiro Aguilar There is no doubt that fashion trends have become more influential than ever before, shaping consumer behavior and encouraging constant purchasing. Social media platforms, influencers, and the fast pace at which these trends change have led to a never-ending cycle of fulfilling consumer wants while

Dear Fashion Change-Makers, Sustainable Seekers, and Conscious Consumers, A digital earthquake just shook the fashion world, and as citizens of a planet under pressure, we cannot look away. It is officially confirmed: SHEIN, the undisputed titan of ultra-fast fashion, has acquired Everlane, the pioneer of “Radical Transparency” and ethical basics,

By Pamela Vanessa Meixueiro Aguilar Circularity is the process of returning to the same point, whereas in a linear system, there is a clear beginning and end to the lifecycle of a product. In fashion, circularity can be divided into two general ideas. The first one is circular fashion, which

By Pamela Vanessa Meixueiro Aguilar What makes most innovative products attractive to the public is their long shelf life and usability. For this reason, by 1950, “forever chemicals” were already on the market. They provide high stability and resistance to decomposition, ideal for extended product life. However, their health and