“Habits and Priorities of Contemporary Fashion Consumers” 

It’s finally here – the first research on fashion consumption conducted on a representative study group from the Czech Republic, Slovakia, Hungary, and Poland.

The first research on this topic was conducted on a representative study group from the Czech Republic, Slovakia, Hungary, and Poland. The research was conducted among 4000 people between the age of 16-75.related to whether and how much supply chain transparency and sustainability impact consumers’ purchasing decisions when shopping for clothing, accessories, and shoes.

The teams of Fashion Revolution Czech Republic and Slovakia and our Fashion Revolution Hungary (with the legal background of National Fashion League Hungary Association) led by Fashion Revolution Poland worked to identify the most important topics of clothing, the fashion industry, government, and social impact influenced by habits and priorities.

Please, meet the project’s team

Project coordinator/editor: Eliza Gawrjołek

Project co-coordinator: Agnieszka Wąsowska-Telęga / Małgorzata Przewalska

Fashion Revolution Poland Research Group: Eliza Gawrjołek / Julia Kaleta / Kornelia Warecka / Maria Iżbicka / Nicolle Prochowska / Martyna Pękala / Katarzyna Olesiuk

Fashion Revolution Slovakia: Martina Marekova-Kuipers / Linda Strakova

National Fashion League Hungary Association: Gabriella Mányi Walek / Annamária Sütőné Antal / Klaudia Pölz

Fashion Revolution Czech Republic: Zuzana Ryšavá / Martin Beneš

Experts: Christiane Luible-Bär / Anna Miazga (Accenture Polska) / Klaudia Pölz / Helena Továrková

The research contained questions on the following topics: 

– production,

– clothing brands,

– purchasing habits,

– governments’ roles,

– fashion bands’ roles,

– given information about the clothes,

– new business opportunities in fashion for a better future.

The results enable us to refer to the actual consumer habits from Central Europe.We are sure you know life is very different in Western and Central Europe countries. From now on it is possible to compare central European markets to the Western ones as before all the data and results were only based on the Western markets’ data.

Among others, the research shows the main shopping indicators for consumers from the Visegrad group, their approach to pre-loved fashion, and how the transparency of supply chains and sustainable development influence purchasing decisions. It demonstrates consumers’ demands for information regarding the environmental and social influence of production, the importance of legislative regulations, and the role of government and independent organizations in maintaining both responsible production and obeying the worker’s rights.The data are differentiated based on the criterium of the country of origin, sex, age, and income.The results are a vast source of knowledge for entrepreneurs, activists, and decision-makers including fashion brands or pre-loved sellers.

You can download the research here: