Can buying used clothes really change the fashion industry? by Anushree Singh WHY THIS MATTERS? The fashion industry produces over 100 billion garments every year (UNEP, 2023) Many are worn only a few times before being discarded (Ellen MacArthur Foundation, 2017). As clothing consumption rises, so does textile waste. According

By Pamela Vanessa Meixueiro Aguilar Within the activewear industry, consumers are looking for more sustainable, high-performance textiles without sacrificing aesthetics. Among the materials gaining attention is wool and more specifically, Merino wool, a natural fiber obtained from Merino sheep, with Australia being the world’s largest producer. While traditionally associated with

By Anushree Singh Imagine spending a significant amount of money on an outfit for a wedding, graduation, or special event, only for it to sit untouched in your wardrobe afterward. In an era where social media encourages fresh looks for every occasion, many consumers are questioning whether ownership is always

By Joohyun Oh What Sustainability Means Sustainability is more than a trend, it is a responsibility. According to myclimate.org, it involves using the Earth’s limited resources such as raw materials, energy, and human labour responsibly, ensuring they can be maintained over time rather than being used up. At its core, sustainability

By Pamela Vanessa Meixueiro Aguilar There is no doubt that fashion trends have become more influential than ever before, shaping consumer behavior and encouraging constant purchasing. Social media platforms, influencers, and the fast pace at which these trends change have led to a never-ending cycle of fulfilling consumer wants while

Dear Fashion Change-Makers, Sustainable Seekers, and Conscious Consumers, A digital earthquake just shook the fashion world, and as citizens of a planet under pressure, we cannot look away. It is officially confirmed: SHEIN, the undisputed titan of ultra-fast fashion, has acquired Everlane, the pioneer of “Radical Transparency” and ethical basics,