By Pamela Vanessa Meixueiro Aguilar Within the activewear industry, consumers are looking for more sustainable, high-performance textiles without sacrificing aesthetics. Among the materials gaining attention is wool and more specifically, Merino wool, a natural fiber obtained from Merino sheep, with Australia being the world’s largest producer. While traditionally associated with luxury or cold-weather fashion, this … Read more

By Anushree Singh Imagine spending a significant amount of money on an outfit for a wedding, graduation, or special event, only for it to sit untouched in your wardrobe afterward. In an era where social media encourages fresh looks for every occasion, many consumers are questioning whether ownership is always necessary. As concerns about fashion … Read more

By Joohyun Oh What Sustainability Means Sustainability is more than a trend, it is a responsibility. According to myclimate.org, it involves using the Earth’s limited resources such as raw materials, energy, and human labour responsibly, ensuring they can be maintained over time rather than being used up. At its core, sustainability is about being mindful of … Read more

By Pamela Vanessa Meixueiro Aguilar There is no doubt that fashion trends have become more influential than ever before, shaping consumer behavior and encouraging constant purchasing. Social media platforms, influencers, and the fast pace at which these trends change have led to a never-ending cycle of fulfilling consumer wants while continually introducing novelty into products, … Read more

Dear Fashion Change-Makers, Sustainable Seekers, and Conscious Consumers, A digital earthquake just shook the fashion world, and as citizens of a planet under pressure, we cannot look away. It is officially confirmed: SHEIN, the undisputed titan of ultra-fast fashion, has acquired Everlane, the pioneer of “Radical Transparency” and ethical basics, in a jaw-dropping $100 million … Read more

By Pamela Vanessa Meixueiro Aguilar Circularity is the process of returning to the same point, whereas in a linear system, there is a clear beginning and end to the lifecycle of a product. In fashion, circularity can be divided into two general ideas. The first one is circular fashion, which refers to products being used … Read more

By Pamela Vanessa Meixueiro Aguilar What makes most innovative products attractive to the public is their long shelf life and usability. For this reason, by 1950, “forever chemicals” were already on the market. They provide high stability and resistance to decomposition, ideal for extended product life. However, their health and environmental impact are becoming more … Read more

By Sara Karlovic This weekend, the second-hand clothing market Broduvljak attracted visitors to the Baroque Fortress in Slavonski Brod, Croatia. The event was organised by Vedrana Jurišinac, founder of the fashion brand Dada i Dunda, whose collection Slavonika we had the honour of seeing last year during Global Sustainable Fashion Week in Budapest. This was the fourth edition of Broduvljak she has hosted so far. Even the name Broduvljak is … Read more

By Fried Ivett One of the most common criticisms faced by the fashion industry is its environmental impact, which is hard to ignore considering that this sector accounts for approximately 10% of global greenhouse gas (GHG) emissions. However, on nearly every corner of the globe, the high fashion scene has green counterparts-events and initiatives dedicated … Read more

By Pamela Vanessa Meixueiro Aguilar Taking an old T-shirt to a recycling bin feels like the right thing to do, but what happens next? Textile recycling is often divided into two categories: pre-consumer, referring to waste from manufacturing processes, and post-consumer, where clothes are discarded after the use phase. Post-consumer recycling is complex; it promotes … Read more