How Virtual Archives Are Becoming Digital Memory? What an artificial intelligence and virtual archives are reshaping the way we preserve fashion’s cultural identity. Imagine discovering your grandmother’s wedding sari decades from now. The fabric has faded, its intricate embroidery has begun to unravel, and the memories attached to it exist only through family stories. Now … Read more

By Pamela Vanessa Meixueiro Aguilar Fashion serves as a channel for individual identity and a shared sense of community. In a cultural context, it provides insight into different societal traditions, whether through specific textiles and garment construction or their significance in rituals and everyday life. Despite that, digital documentation of fashion heritage remains limited. As … Read more

Can buying used clothes really change the fashion industry? by Anushree Singh WHY THIS MATTERS? The fashion industry produces over 100 billion garments every year (UNEP, 2023) Many are worn only a few times before being discarded (Ellen MacArthur Foundation, 2017). As clothing consumption rises, so does textile waste. According to the Ellen MacArthur Foundation, … Read more

By Pamela Vanessa Meixueiro Aguilar Within the activewear industry, consumers are looking for more sustainable, high-performance textiles without sacrificing aesthetics. Among the materials gaining attention is wool and more specifically, Merino wool, a natural fiber obtained from Merino sheep, with Australia being the world’s largest producer. While traditionally associated with luxury or cold-weather fashion, this … Read more

By Anushree Singh Imagine spending a significant amount of money on an outfit for a wedding, graduation, or special event, only for it to sit untouched in your wardrobe afterward. In an era where social media encourages fresh looks for every occasion, many consumers are questioning whether ownership is always necessary. As concerns about fashion … Read more

By Joohyun Oh What Sustainability Means Sustainability is more than a trend, it is a responsibility. According to myclimate.org, it involves using the Earth’s limited resources such as raw materials, energy, and human labour responsibly, ensuring they can be maintained over time rather than being used up. At its core, sustainability is about being mindful of … Read more

By Pamela Vanessa Meixueiro Aguilar There is no doubt that fashion trends have become more influential than ever before, shaping consumer behavior and encouraging constant purchasing. Social media platforms, influencers, and the fast pace at which these trends change have led to a never-ending cycle of fulfilling consumer wants while continually introducing novelty into products, … Read more

Dear Fashion Change-Makers, Sustainable Seekers, and Conscious Consumers, A digital earthquake just shook the fashion world, and as citizens of a planet under pressure, we cannot look away. It is officially confirmed: SHEIN, the undisputed titan of ultra-fast fashion, has acquired Everlane, the pioneer of “Radical Transparency” and ethical basics, in a jaw-dropping $100 million … Read more

By Pamela Vanessa Meixueiro Aguilar Circularity is the process of returning to the same point, whereas in a linear system, there is a clear beginning and end to the lifecycle of a product. In fashion, circularity can be divided into two general ideas. The first one is circular fashion, which refers to products being used … Read more

By Pamela Vanessa Meixueiro Aguilar What makes most innovative products attractive to the public is their long shelf life and usability. For this reason, by 1950, “forever chemicals” were already on the market. They provide high stability and resistance to decomposition, ideal for extended product life. However, their health and environmental impact are becoming more … Read more